|Written by Vivian McInerny|
|Tuesday, March 08, 2011|
All the home’s a stage. Set it for drama.
Portland's Rebecca Chute of Transformations Design has staged new and old homes for sale since 2003. Trying to appeal to a wide range of buyers, she warns, can result in bland design that appeals to no one.
“In this market, the people buying tend to be creative types,” she says, “and they don’t want a generic look.”
Chute targets buyers with “lifestyle merchandizing” selected from her warehouse of furniture, accessories and art. Cost varies according to number of rooms being staged and time on the market.
A few tips:
$1,200 average; transformationsdesign.com