Advertising with Oregon Home

Oregon Home magazine is the state’s premier shelter magazine, both inspirational and informative. In each bi-monthly issue you’ll find up-to-date coverage of home design, decor, architecture, gardens and landscaping, entertaining, shopping, news and trends ... Anything and everything to do with home and living topics, including sustainability and green living.

1. ADVERTISING BUILDS BRAND AWARENESS

2. REPEATING AN AD INCREASES BRAND AWARENESS
As the number of advertising pages increase, so does the brand awareness level.
(Source: Cahners Corporate Research)

3. THIN MARKET CONCEPT
This refers to there being only a limited number of prospects in the market for a particular product or service in any given time period. Does your advertising frequency have gaps in it? If so, you could be missing a large amount of possible prospects.

There is significant evidence that supports repeat advertising, continuity and yearround advertising and yet some advertisers continually run infrequent advertising campaigns, or only place their ads in specific focus sections. For maximum effectiveness, advertising should be consistent to gain peak effect.

·Brand advertising significantly reduces the length of the sales cycle.

·Advertising tells your story.

·Advertising announces products and services.

·Advertising changes opinions and attitudes of the reader.

·Non-advertising companies are placed at a disadvantage to advertisers.